Lundhags – Gneik Series

Lundhags Product Description:

Advanced backpack with great stability and ventilated comfort for medium long treks or traveling. Great features whether you spend time in the outdoors with a dog, ski with a pulka or occasionally use trekking poles. Gneik is an advanced backpack for medium long distances, whether trekking or travelling, in winter or summer. Excellent stability and ventilated comfort make this pack perfect for winter use with a dog or pulka or during the summer trek. Gneik backpacks are ideal for winter tours, when you can attach a pulka or dog leash efficiently and cleanly, without the need for any special fittings. Rugged aluminium buckles and fasteners are used, and the packs are made to accept smaller bags from Lundhags for additional capacity. As well, glove-friendly zipper pullers and trekking pole/ice axe attachment loops make Gneik extremely versatile. FRAME Rigid exernal full circle frame system to manage heavy loads. Made of an 8 mm 6005-T6 aluminum rod to gain maximum torsion stability.

GreenroomVoice’s View:

By using the recycled Polyester and organic cotton mix for this backpack, Lundhags reduced it’s impact drastically. And what we love about Lundhags particularly is their One Season Program!

BEST

11 / 15

 

GRV Transparency ToolLundhags- Gneik Series

 

2018

Management
Commitment
Product

Brand Management

  • Lundhags is a traditional company with a focus on product quality.
  • Long-term personal relationships to manufacturers stabilize the supply chain management and help to implement a code of conduct to respect workers rights and minimize environmental impacts.
  • Dedicated staff follows a five-year plan to gain deeper knowledge on chemical impacts and other emissions.
  • One Season Program: Lundhags is pioneering a new way of seasonal planning.
  • Products are designed to be easily repairable and long lasting.
  • No end of use strategy jet

Brand Commitment

  • The definition of environmentally friendlier materials is to have either recycled and/ or preferred materials.
  • Social audits are done by Lundhags personally, as they entertain long lasting, personal relationships to manufacturers. In regards to the focused portfolio this is an acceptable business practice.
  • Lundhags takes part in Multi-stakeholder initiatives and has a lively dialogue with customers and outdoor actors to get feedback on product performance.
  • No reporting yet. A five-year plan is in place to structure and measure CSR.

Product

  • The polycotton material is OEKO-TEX® certified, the reinforcement is bluesign® approved.
  • Contains organic cotton and recycled polyester.
  • PFC Free
  • Good repairability
  • Brand Management
  • Brand Commitment
  • Product

Brand Management for us at GRV means to look at all the issues, which are directly controlled and integrated by the Brand’s Management towards business and supply chain strategy as a whole.

With Brand Commitment GRV is looking at the pro-active efforts towards sustainable development on all levels like the % of sustainable product lines within the whole portfolio, or life cycle assessments and public reporting. These are key indicators of the engagement of a Brand towards responsibility.

On this level GRV is looking at product related information, like material content, supply chain and certification. Warranty, reparability and “end of use” advice are also important aspects. At the moment, GRV is looking at selected highlight products from different product lines, which show the special sustainable efforts of the brand.

4 3 4

/ 5

  • Integration of sustainability

    Lundhags has two specially educated people to look after CSR within the company. They have formulated a new sustainability strategy with five-year goals on four ...more

    Lundhags has two specially educated people to look after CSR within the company.
    They have formulated a new sustainability strategy with five-year goals on four focus areas. Transparency is one of the goals.

    less
  • Certificates, Standards and Guidelines

    No 3rd party certificates which are directly linked to Lundhags, but dedicated people check the quality, environmental and social conditions first hand. For quality management ...more

    No 3rd party certificates which are directly linked to Lundhags, but dedicated people check the quality, environmental and social conditions first hand. For quality management they follow the guidelines of their internal handbook. In regards to the size and tradition of Lundhags this is a feasible strategy.

    less
  • Design Process

    Focus is on durability. Versatile, high function products, which are easy to repair. In 2018 Lundhags has started the One Season Program. This program has two ...more

    Focus is on durability. Versatile, high function products, which are easy to repair. In 2018 Lundhags has started the One Season Program. This program has two aspects: There is only one collection per year, which means that Lundhags retailers can view the whole year ahead and decide at different order slots for summer and winter which product to order. The internal advantages are, that Lundhags has more time to spend on design and maturity of a product and more time to test it before it hits the market.

    This results in very good planning for all  parties involved, which means lesser ecological impacts on many levels as well.

    less
  • Emission Management & Product Transport

    They measure all transportation related CO2 emissions and have a continuous improvement-plan in place to reduce the impact by selecting as many process steps as ...more

    They measure all transportation related CO2 emissions and have a continuous improvement-plan in place to reduce the impact by selecting as many process steps as possible as locally as possible.

    All Lundhags facilities in Sweden use energy from renewable resources, as this type of energy is easily available there.

     

    less
  • Sourcing Philosophy

    They follow the stringent guidelines of their Code of Conduct and their RSL  (Restricted Substance List) with all suppliers. Lundhags engages long-time relationships with CMT ...more

    They follow the stringent guidelines of their Code of Conduct and their RSL  (Restricted Substance List) with all suppliers. Lundhags engages long-time relationships with CMT manufacturers (cut, make and trim). Almost all fabrics and trims are nominated. This means these are specified materials, which have been selected by Lundhags beforehand.

    less
  • Repair & End of Use

    All products are designed to be easily repairable. Lundhags works with local repair centres, some of the repair happens in-house. Especially the shoe design allows ...more

    All products are designed to be easily repairable. Lundhags works with local repair centres, some of the repair happens in-house. Especially the shoe design allows for exceptional repair possibilities. No end of use solution so far, but this is part of the five year plan: Lundhags is about to establish an end of use platform (take back) in their repair shops and wants to make more product from left overs.

    less
  • Environmental & Social Projects

    Lundhags makes some smaller efforts like helping refugees. Many members of the staff are dedicated in their private life to support different projects. Mobile bike ...more

    Lundhags makes some smaller efforts like helping refugees. Many members of the staff are dedicated in their private life to support different projects. Mobile bike repair helps to make sure, that Lundhags staff has functional bikes to commute to work.

     

    less
  • Event Management

    Due to the new business strategy to only feature one collection a year the need for sales meetings and sales travels are significantly reduced. The ...more

    Due to the new business strategy to only feature one collection a year the need for sales meetings and sales travels are significantly reduced.
    The new trade-show booth is made from untreated wood and steal to be used for at least five years.
    Promotion material is slowly replaced by digital.

    less
  • Packaging & Labelling

    FSC certified paper, no water based inks, unbleached paper and cardboard.

  • Material Program & Testing

    Externally nominated lab tests and a team to do field tests. Cooporation with Sverea (Swedish test and certification organisation). Besides working with an RSL (Restricted ...more

    Externally nominated lab tests and a team to do field tests. Cooporation with Sverea (Swedish test and certification organisation). Besides working with an RSL (Restricted Substance List) it is within the five year plan to gain a deeper knowledge to track and monitor chemical impact.
    Lundhags is part of the same group as Swix and Toko which gives Lundhags chemical support for the fabrics line.

    Lundhags systematically looks at all material groups and tries to achieve better environmental results by replacing them with better alternatives if possible.

    less
  • Life Cycle Assessment

    Planned for Makke Pants in 2018.

  • Reporting

    Besides the GRV Transparency Tool, Lundhags is planning to do an environmental and social report according to GRI in 2018.

  • Definition of “environmentally friendlier” products and their share in the portfolio

    Focus is definitely on long lasting products and performance. Lundhags definition of environmentally friendlier products is to have mostly preferred materials: which are recycled fibres, ...more

    Focus is definitely on long lasting products and performance. Lundhags definition of environmentally friendlier products is to have mostly preferred materials:
    which are recycled fibres, materials coming from renewable and /or ecological resource (like organic cotton, mulesing free merino wool, etc).

    less
  • Brand's Definition of social responsibility

    Lundhags believes that work should be valuable and is not a bargain. Therefore Lundhags is working on transparency to identify if all workers along the supply chain have access to living wages.

  • Innovation

    Just starting the process of measuring fields of action like innovation amongst other things, first results are expected in 2018/19.

  • Credibility

    Lundhags organizes tours with bloggers and journalists to get first hand feedback. They are engaged in a lively dialogue with outdoor actors and enthusiasts. Multistakeholder ...more

    Lundhags organizes tours with bloggers and journalists to get first hand feedback. They are engaged in a lively dialogue with outdoor actors and enthusiasts.
    Multistakeholder initiatives include the Scandinavian outdoor group, the water initiative and EOG (European Outdoor Group).

    less
  • Design

    Functional and timeless.

  • Certificates

    The poly cotton material is OEKO-TEX® certified, the reinforcement is bluesign® approved.

  • Material & Recycling

    64% Recycled Polyester and 33% Organic Cotton with 2% Polyethylene. Recycling of backpacks is generally a challenge, due to mixed materials to keep them strong. Frame is made ...more

    64% Recycled Polyester and 33% Organic Cotton with 2% Polyethylene. Recycling of backpacks is generally a challenge, due to mixed materials to keep them strong. Frame is made from aluminium, which is possible to recycle. All Lundhags backpacks have metal, and not plastic hooks, which helps the recyclability of this component.

    less
  • Sourcing & Traceability in the Supply Chain

    Manufacturing is in Vietnam, the main fabric is produced in Korea.

  • Social and Ecological Responsibility in the Supply Chain

    Lundhags is auditing the manufacturing site and the supplier of the fabric personally.

  • Chemical Management (PFC’s)

    PFC free, Lundhags has their own PFC free DWR due to the skiwax brand Toko, which is part of the same company group.

  • Animal Welfare

    Contains no animal products.

  • Warranty

    Two years guarantee, but Lundhags keeps all main materials on stock for repair and offers the repair service at any time.

  • Maintenance and Care

    Easy to care for, just rinse with warm water.

Lundhags was founded 1932 in Jämtland by shoemaker Jonas Lundhag. The company is based in Järpen (Jämtland) and Stockholm, Sweden.

They specialize in outdoor clothing, boots and equipment and employ currently 34 people in the company.

Lundhags values: Authentic, functional, sustainable and nordic.