WHO WE ARE
GreenroomVoice is a specialized agency focusing on the communication of sustainability in the outdoor sports sector
Many brands in the outdoor sector face the same challenge when it comes to communicating about sustainability. The person who needs to understand the consequences of buying or promoting a product is often confused. How much can they really trust a brand, when it comes to their sustainability credentials? GreenroomVoice take the perspective of that person, who needs to understand enough about a product or ingredient in order to make a responsible decision according to their values.
By creating dedicated sustainability profiles for the outdoor sector GreenroomVoice is building a bridge between a consumer’s point of view and the activities behind the scenes.
We are a team of experts with backgrounds in sustainability, science, responsible management, textile engineering, communication and journalism.
A voice for a vision. Founded in 2012, GreenroomVoice is a unique platform to communicate about sustainability. We are working continuously to build trust and transparency around innovations and business practice by the most progressive brands in the industry. Read More…
WHAT WE DO
Evaluate
We create profiles on environmental & social performance, building transparency for brands and world around them.
Activate
We promote sustainable outdoor brands at the most relevant trade shows.
Inspire
We build thematic campaigns around social and environmental issues.
Consult
We help brands to communicate sustainability.
Building Trust and Transparency. Our goal is to foster clear, meaningful and trustworthy communication about CSR brand activities and their products.
In order to create a level playing field we believe that communication on sustainability and social responsibility needs to be fact based, fair to the consumer, transparent and not just another label but an explanation. This is what we do by creating sustainability profiles, showcases and educational material.
Let’s make sustainability easy. More
At GreenroomVoice we are creating bridges of information about sustainability between brands, the media, retailers and finally the end consumer. Our focus is to foster a clear language, which can be easily understood by everyone and stays true to facts. This way we build the trust of the consumer and can engage those, who would like to make a difference based on knowledge and information.
Cira Riedel, Co-founder and CEO.
The GRV Transparency Tool
The outdoor and board sport industry share a challenge. Retailers, media and consumers ask for more and better product and brand sustainability information. With the help of the GRV Transparency Tool, brands can monitor the current and upcoming EU legislation and if they choose, communicate the ecological and social performance of their brand and products in a transparent and easy to understand way. Yet with enough depths of information to make a statement, compare and identify the motivation and strong points of the brand’s management towards sustainability practice, product design and its vision for the end of use scenario of the product. Read More
GRV Transparency Tool
Brand Commitment
- Reporting
- Consumer Perspective
- Monitoring Green Claims
- Multistakeholder Participation
- Environmental & Social Projects
Brand Management
- Business Model
- Integration of Sustainability
- Integration of Circularity
- Design Strategy (PEF)
- Sustainable Innovation
- Organisation Environmental Footprint (OEF)
- Sourcing Strategy & Sustainable Corporate Due Diligence
- Resource Management
- Biodiversity
- Product Transport Strategy
Product
- Ecodesign for Sustainable Products
- Supply Chain Transparency
- Certification, Standards & Guidelines
- Social Responsibility
- Chemical Management
- Microplastic Prevention
- Animal Welfare
- Packaging & Labeling
- Product Transport
- Warranty
- Maintenance and Care
- Circularity